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Infographic : First Party Data vs Other Sources

When building digital relationships with fans the right mix of channels and sources can make all the difference.  GDPR and other emerging regulations around privacy and data are causing many organizations to rethink how they approach marketing and the use of third party data. Now more than ever, the ability to build direct, first-party relationships has become critical.

We put together this infographic to highlight the key differences in data source types, the importance of first-party data and how WiFi Marketing can be a source of high quality first-party relationships.  

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The Salesforce is strong with this one...

Connecting Salesforce to Guest WiFi has never been easier


Whether growing the season-ticket sale pipeline or activating new subscriber campaigns, leveraging guest WiFi as a lead acquisition channel continues to grow in importance.


Our clients use the best tools available and many rely on the Salesforce Sales and Marketing Clouds to reach their goals.

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WiFi Marketing, Does Experience Matter?

In 2016, there were over 7 billion mobile devices in the world and these devices require connectivity. It is not surprising that Wi-Fi is the most requested amenity because people expect connectivity almost as a right.

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Driving Downloads On-Premise: Developing an App Acquisition Strategy That Works!

Your app is an important tool to develop visitor engagement and loyalty. Now how do you get people to actually use it?

At, one of the biggest challenges our customers face is effectively marketing their new apps to their target audience. Connecting with visitors in your physical space can be complex and challenging, and a poorly executed app acquisition campaign can cause more marketing pain than it solves. Your mobile app should engage and delight visitors as well as enhance the user experience, not be a source of frustration for your visitors.

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WiFi Marketing's Impact on Commercial Real Estate

Increasingly, WiFi Marketing is an area of real opportunity for commercial real estate owners and developers.  The audience which access guest WiFi services on site is large and valuable especially in well-trafficked retail and hospitality centers.

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