First-class marketing campaigns need first-class quality data. Every CRM admin and marketing professional knows the old saying, ‘garbage in and garbage out’, and it's very true – incorrect data is not useful. Data quality is vital to ensure accuracy and reliability - in both marketing campaigns and CRM databases.
And we’ve already established - first-party data is great - but how do we ensure that it’s accurate?
In our blog post a few weeks ago, we defined WiFi Marketing and explained how it worked on our platform. Then in the next post - we discussed the importance of First-Party Data - now we’re going to discuss how we validate that information and ensure accuracy.
The SocialSign.in technology creates a dynamic network of data, ensuring all end users are signing on with authentic information to access the guest network. Our data validation reduces worthless data in your CRM, creating more effective marketing experiences with higher ROI.
If we go back to that initial example - Joe walks into his favorite store. He takes out his phone and selects the store’s WiFi network. To access the network he’s asked to sign-in using his name and email address or Facebook account. He’s tired - and accidentally enters the wrong email. The SocialSign.in data validity technology takes that email and runs it through the database of emails we’ve collected - across every customer and platform.
Now, each customer has their own preference, but we can cut off the Internet connection to the user until they complete sign-in with an authentic email. SocialSign.in can also verify phone numbers - but note - in order to verify each customer would have to collect them after the end user signs-in to the network.
Now, it’s important to note, SocialSign.in doesn’t sell any information collected, and each customer only has access to the emails/profiles that they collect. But as a shared database, SocialSign.in is compiling a blacklist of fake emails, domains, etc. and sharing that across the entire platform so that every customer is benefiting from the knowledge of the false/bad data.
Better data correlates to better performing marketing campaigns. The better the data, the better and more targeted the marketing campaign, ensuring higher open rates, click-throughs, and conversions, all while growing and validating your CRM database.
John Wooden - considered by many to be the greatest NCAA basketball head coach of all time - said it best, “If you don’t have time to do it right, when will you have time to do it over?”
Get accurate first-party data the first time you encounter a new visitor. You may not get a chance to do it again.
At SocialSign.in we’re passionate about WiFi Marketing, the capabilities of the software and what it can do for businesses. If you’re interested and want to learn more - you can contact us @ firstname.lastname@example.org.