SocialSign.in | Blog

BUILDING VALUABLE RELATIONSHIPS ON-SITE WITH WIFI

If you don’t have time to do it right, when will you have time to do it over?

First-class marketing campaigns need first-class quality data. Every CRM admin and marketing professional knows the old saying, ‘garbage in and garbage out’, and it's very true – incorrect data is not useful. Data quality is vital to ensure accuracy and reliability - in both marketing campaigns and CRM databases.

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The Power of First-Party Data - Unleashing ROI

By Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

The Power Of First-Party Data - Unleashing ROI

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Create a Stronger Connection with Visitors Using Data Validation and High-Quality Wi-Fi

Authored by guest blogger Ryan Hall from Extreme Networks

How Extreme Networks and SocialSign.in deliver an augmented onsite experience for guests and create a powerful source of first-party data for businesses.

Expectations and goals related to the guest experience have shifted. Regardless of the environment, whether it’s a sports venue, retail store, hotel, theme park, etc., guests now anticipate an experience that extends beyond the primary reason driving their visit. This includes access to quality Wi-Fi connectivity, unfettered use of their mobile devices, and personalized offerings that create more convenience during their stay.

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What is WiFi Marketing?

In 2022, monthly mobile data traffic per active smartphone in North America will reach 25 GB - a 10x increase in traffic up from 2016 - according to The Ericsson Mobility Report.

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In a WiFi-Enabled World, Shopping & Buying Are Two Different Things

By Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

As I discussed in the introduction to this series, the next great innovation – the personalized physical commercial experience – is coming, and none of it would be possible without “always-on” connectivity and WiFi.

In the future, constant and friction-free connectivity will enable shopping and buying to become two completely different psychological constructs. Historically, this was never the case. Shopping and buying have always been one and the same – mentally.Both traditional digital and traditional physical commerce have behaved the same way throughout history – browse online or in a store, and then once consumers find something they want, they purchase it, whether off a shelf or with a mouse click.

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WiFi Strategy Is Fundamental To Omnichannel Retail

By Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

Introduction – The Building Blocks For The Next Great Innovation In Retail

Omnichannel retail, New Retail, whatever you want to call it – I make my living as an expert and pundit on the subject. No matter the moniker, the words all refer to the same thing, namely that the next great innovation in retail is coming soon.

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1,000,000 wifi logins and counting

The Shubert Organization wrote a post on how SocialSign.in has helped them get to know their customers by using guest WiFi as a marketing channel within their theatres.

One of our first columns in the Broadway Briefing was about using technology in the theatre to help us learn more and build relationships with audience members—breaking our reliance on data solely from ticket buyers. We’ve talked about how many of our audience members are simply unknown to us—because they didn’t buy the tickets—and how we can remedy that.

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The phantoms lurking in your stadium

Ghost fans are the unknown visitors lurking in your stadium; they didn’t buy a ticket directly from you, not a fan on Facebook, and haven’t downloaded your fan app. But they go to games every season, live stream on ESPN, and purchased their favorite players jerseys. So how do you connect with these fans?

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Infographic : First Party Data vs Other Sources

When building digital relationships with fans, the right mix of channels and sources can make all the difference.  GDPR and other emerging regulations around privacy and data are causing many organizations to rethink how they approach marketing and the use of third party data. Now more than ever, the ability to build direct, first-party relationships has become critical.

This infographic highlights the key differences in data source types, the importance of first-party data, and how WiFi Marketing can be a source of high quality first-party relationships.  

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The Salesforce is strong with this one...

Connecting Salesforce to Guest WiFi has never been easier

Whether growing the season-ticket sale pipeline or activating new subscriber campaigns, leveraging guest WiFi as a lead acquisition channel continues to grow in importance.

Our clients use the best tools available and many rely on the Salesforce Sales and Marketing Clouds to reach their goals.

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