WiFi Marketing is a software solution that sits on top of an existing WiFi Network. If you’d like a more in-depth explanation of what it is and how it works check out our post What is WiFi Marketing or download our one-pager.

Forbes called pop-up stores, retail’s "Uberization” and many industry experts believe it could be a critical solution to the store closings creating a desert of empty strip malls and vacant storefronts. So, when Amazon announced it was closing its pop-up stores last March it created a pause in the industry. Did these closures suggest that the Amazon experiment had failed? Can e-commerce giants like Amazon be successful in the brick and mortar world?

Consumers view connectivity as a right, not a privilege and Wi-FI and connectivity are basic commodities at this point. So, knowing this, how can a company investing in this technology (guest WiFi) measure its return on investment? Too many companies set out without a clear business case for Wi-Fi and then struggle to measure its return on investment and other associated costs like helpdesk personnel, licensing fees, etc. An easy way to justify offering free guest WiFi is to use WiFi Marketing software – through that, you can promote corporate marketing objectives, gain valuable insights on visitor behaviors, enhance the customer experience, and create relationships rather than just check off a box in the list of amenities for the commercial space.

Apple announced a lot of things last week, but it’s more significant to talk about what they didn’t announce. No one – all day – mentioned hardware. Instead Apple announced several new initiatives, all designed to keep people engaged with their platform and on their devices - and all needing connectivity to work. WiFi is already one of the most requested amenities so how does a business create unique experiences for your customers that also capitalizes on this forced expenditure? 

First-class marketing campaigns need first-class quality data. Every CRM admin and marketing professional knows the old saying, ‘garbage in and garbage out’, and it's very true – incorrect data is not useful. Data quality is vital to ensure accuracy and reliability - in both marketing campaigns and CRM databases.

By Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

The Power Of First-Party Data - Unleashing ROI

Authored by guest blogger Ryan Hall from Extreme Networks

How Extreme Networks and SocialSign.in deliver an augmented onsite experience for guests and create a powerful source of first-party data for businesses.

Expectations and goals related to the guest experience have shifted. Regardless of the environment, whether it’s a sports venue, retail store, hotel, theme park, etc., guests now anticipate an experience that extends beyond the primary reason driving their visit. This includes access to quality Wi-Fi connectivity, unfettered use of their mobile devices, and personalized offerings that create more convenience during their stay.

In 2022, monthly mobile data traffic per active smartphone in North America will reach 25 GB - a 10x increase in traffic up from 2016 - according to The Ericsson Mobility Report.

By Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

As I discussed in the introduction to this series, the next great innovation – the personalized physical commercial experience – is coming, and none of it would be possible without “always-on” connectivity and WiFi.

In the future, constant and friction-free connectivity will enable shopping and buying to become two completely different psychological constructs. Historically, this was never the case. Shopping and buying have always been one and the same – mentally.Both traditional digital and traditional physical commerce have behaved the same way throughout history – browse online or in a store, and then once consumers find something they want, they purchase it, whether off a shelf or with a mouse click.

By Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

Introduction – The Building Blocks For The Next Great Innovation In Retail

Omnichannel retail, New Retail, whatever you want to call it – I make my living as an expert and pundit on the subject. No matter the moniker, the words all refer to the same thing, namely that the next great innovation in retail is coming soon.