The Shubert Organization wrote a post on how SocialSign.in has helped them get to know their customers by using guest WiFi as a marketing channel within their theatres.
One of our first columns in the Broadway Briefing was about using technology in the theatre to help us learn more and build relationships with audience members—breaking our reliance on data solely from ticket buyers. We’ve talked about how many of our audience members are simply unknown to us—because they didn’t buy the tickets—and how we can remedy that.
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