The Shubert Organization wrote a post on how SocialSign.in has helped them get to know their customers by using guest WiFi as a marketing channel within their theatres.

One of our first columns in the Broadway Briefing was about using technology in the theatre to help us learn more and build relationships with audience members—breaking our reliance on data solely from ticket buyers. We’ve talked about how many of our audience members are simply unknown to us—because they didn’t buy the tickets—and how we can remedy that.

Ghost fans are the unknown visitors lurking in your stadium; they didn’t buy a ticket directly from you, not a fan on Facebook, and haven’t downloaded your fan app. But they go to games every season, live stream on ESPN, and purchased their favorite players jerseys. So how do you connect with these fans?

When building digital relationships with fans, the right mix of channels and sources can make all the difference.  GDPR and other emerging regulations around privacy and data are causing many organizations to rethink how they approach marketing and the use of third party data. Now more than ever, the ability to build direct, first-party relationships has become critical.

This infographic highlights the key differences in data source types, the importance of first-party data, and how WiFi Marketing can be a source of high quality first-party relationships.  

Connecting Salesforce to Guest WiFi has never been easier

Whether growing the season-ticket sale pipeline or activating new subscriber campaigns, leveraging guest WiFi as a lead acquisition channel continues to grow in importance.

Our clients use the best tools available and many rely on the Salesforce Sales and Marketing Clouds to reach their goals.

In 2016, there were over 7 billion mobile devices in the world and these devices require connectivity. It is not surprising that Wi-Fi is the most requested amenity because people expect connectivity almost as a right.

Your app is an important tool to develop visitor engagement and loyalty. Now how do you get people to actually use it?

At SocialSign.in, one of the biggest challenges our customers face is effectively marketing their new apps to their target audience. Connecting with visitors in your physical space can be complex and challenging, and a poorly executed app acquisition campaign can cause more marketing pain than it solves. Your mobile app should engage and delight visitors as well as enhance the user experience, not be a source of frustration for your visitors.

Increasingly, guest WiFi is an area of real opportunity for commercial real estate owners, developers, and managers to help drive brand awareness, revenue and loyalty.  The audience using the guest WiFi on-site in a well-visited space is highly valuable.