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BUILDING VALUABLE RELATIONSHIPS ON-SITE WITH WIFI

THE BENEFITS OF COMMERCIAL LANDLORDS PROVIDING WI-FI TO THE MASSES

This article was originally posted In RE Advisor, Issue II February 2017.

 

For 2020, the number of mobile users worldwide is forecast to grow to 7.26 billion, according to Pew Research, and now cell phones outnumber the world’s population Businesses, particularly public retail spaces such as malls and shopping center, need to answer the demand for connectivity in their spaces to attract and retain visitors. Wi-Fi connectivity in physical spaces is the necessary conduit to provide the demand. Visitors to commercial spaces look for Wi-Fi not just due to a lack of signal from inside a large building, for example, but also for speed and data usage concerns. It is not surprising that Wi-Fi is the most requested guest amenity because people expect connectivity almost as a right. Connectivity has become as necessary an amenity as a bathroom or a parking space, reflecting directly on the overall quality of experience in your space for visitors.

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NRF2020 Change is the new Constant

“Retailers that have been around for a long time get set in little ways, and what happens? Competitors pass them by. They don’t realize it until they’re shutting stores down that it’s too late and they didn’t change quickly enough.”- Jonas Stillman, Director of Retail Systems and Omni Channel Initiatives, Office Depot

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The Answer is Not Ghostbusters

Last week we were part of a panel at the TriTix Forum in New York City, titled, "Who Ya Gonna Call." Which means, as opposed to the infamous supernatural crime-fighting team - they called us - but we're pretty close to being Ghostbusters - so it made sense.

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Take Me Back to Chicago

Not the most famous of Chicago's hit songs, but we were inspired when we arrived in town last week for the TLCC, Tessitura Network’s annual user conference in Chicago. Tessitura Network was created after the Metropolitan Opera invested in and developed an integrated customer relationship management (CRM) system, tailor-made for an arts and cultural organization - which has now expanded to include other customers throughout the country and world. 

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Building Better Customer Profiles

As marketers we all struggle with how to connect to our customers. How do we get them to hear our message through the noise and the clutter of their already overcrowded inboxes? The first step to a better connection - is knowing as much as possible about our customers - so we know what to say that will resonate, hit home and more importantly - get them to buy.

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Why Offer Guest WiFi?

We talk a lot about WiFi Marketing – but for WiFi Marketing to work – you need a Guest WiFi network.

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WiFi Marketing Or Location Analytics?

WiFi Marketing and Location Analytics are two separate technologies that both leverage existing guest WiFi. WiFi Marketing builds digital relationships with onsite foot-traffic, collecting qualified, low-cost first-party data. Location analytics is a visual depiction using real-time geographical and historical data that identifies footfall, high dwell areas and bottle necks, within a physical space.

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5 Benefits to WiFi Marketing

WiFi Marketing is a software solution that sits on top of an existing WiFi Network. If you’d like a more in-depth explanation of what it is and how it works check out our post What is WiFi Marketing or download our one-pager.

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Choose Your Customer's Experience

Apple announced a lot of things last week, but it’s more significant to talk about what they didn’t announce. No one – all day – mentioned hardware. Instead Apple announced several new initiatives, all designed to keep people engaged with their platform and on their devices - and all needing connectivity to work. WiFi is already one of the most requested amenities so how does a business create unique experiences for your customers that also capitalizes on this forced expenditure? 

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If you don’t have time to do it right, when will you have time to do it over?

First-class marketing campaigns need first-class quality data. Every CRM admin and marketing professional knows the old saying, ‘garbage in and garbage out’, and it's very true – incorrect data is not useful. Data quality is vital to ensure accuracy and reliability - in both marketing campaigns and CRM databases.

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