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If you don’t have time to do it right, when will you have time to do it over?

First-class marketing campaigns need first-class quality data. Every CRM admin and marketing professional knows the old saying, ‘garbage in and garbage out’, and it's very true – incorrect data is not useful. Data quality is vital to ensure accuracy and reliability - in both marketing campaigns and CRM databases.

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The Power of First-Party Data - Unleashing ROI

By Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

The Power Of First-Party Data - Unleashing ROI

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What is WiFi Marketing?

In 2022, monthly mobile data traffic per active smartphone in North America will reach 25 GB - a 10x increase in traffic up from 2016 - according to The Ericsson Mobility Report.

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Infographic : First Party Data vs Other Sources

When building digital relationships with fans, the right mix of channels and sources can make all the difference.  GDPR and other emerging regulations around privacy and data are causing many organizations to rethink how they approach marketing and the use of third party data. Now more than ever, the ability to build direct, first-party relationships has become critical.

This infographic highlights the key differences in data source types, the importance of first-party data, and how WiFi Marketing can be a source of high quality first-party relationships.  

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