First-class marketing campaigns need first-class quality data. Every CRM admin and marketing professional knows the old saying, ‘garbage in and garbage out’, and it's very true – incorrect data is not useful. Data quality is vital to ensure accuracy and reliability - in both marketing campaigns and CRM databases.Read More
By Chris Walton, CEO and founder of Red Archer Retail and Omni Talk
As I discussed in the introduction to this series, the next great innovation – the personalized physical commercial experience – is coming, and none of it would be possible without “always-on” connectivity and WiFi.
In the future, constant and friction-free connectivity will enable shopping and buying to become two completely different psychological constructs. Historically, this was never the case. Shopping and buying have always been one and the same – mentally.Both traditional digital and traditional physical commerce have behaved the same way throughout history – browse online or in a store, and then once consumers find something they want, they purchase it, whether off a shelf or with a mouse click.Read More