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What is WiFi Marketing?

In 2022, monthly mobile data traffic per active smartphone in North America will reach 25 GB - a 10x increase in traffic up from 2016 - according to The Ericsson Mobility Report.

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In a WiFi-Enabled World, Shopping & Buying Are Two Different Things

By Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

As I discussed in the introduction to this series, the next great innovation – the personalized physical commercial experience – is coming, and none of it would be possible without “always-on” connectivity and WiFi.

In the future, constant and friction-free connectivity will enable shopping and buying to become two completely different psychological constructs. Historically, this was never the case. Shopping and buying have always been one and the same – mentally.Both traditional digital and traditional physical commerce have behaved the same way throughout history – browse online or in a store, and then once consumers find something they want, they purchase it, whether off a shelf or with a mouse click.

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