In 2022, monthly mobile data traffic per active smartphone in North America will reach 25 GB - a 10x increase in traffic up from 2016 - according to The Ericsson Mobility Report.Read More
When building digital relationships with fans, the right mix of channels and sources can make all the difference. GDPR and other emerging regulations around privacy and data are causing many organizations to rethink how they approach marketing and the use of third party data. Now more than ever, the ability to build direct, first-party relationships has become critical.
This infographic highlights the key differences in data source types, the importance of first-party data, and how WiFi Marketing can be a source of high quality first-party relationships.Read More