SocialSign.in | Blog

BUILDING VALUABLE RELATIONSHIPS ON-SITE WITH WIFI

What is WiFi Marketing?

In 2022, monthly mobile data traffic per active smartphone in North America will reach 25 GB - a 10x increase in traffic up from 2016 - according to The Ericsson Mobility Report.

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In a WiFi-Enabled World, Shopping & Buying Are Two Different Things

By Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

As I discussed in the introduction to this series, the next great innovation – the personalized physical commercial experience – is coming, and none of it would be possible without “always-on” connectivity and WiFi.

In the future, constant and friction-free connectivity will enable shopping and buying to become two completely different psychological constructs. Historically, this was never the case. Shopping and buying have always been one and the same – mentally.Both traditional digital and traditional physical commerce have behaved the same way throughout history – browse online or in a store, and then once consumers find something they want, they purchase it, whether off a shelf or with a mouse click.

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1,000,000 wifi logins and counting

The Shubert Organization wrote a post on how SocialSign.in has helped them get to know their customers by using guest WiFi as a marketing channel within their theatres.

One of our first columns in the Broadway Briefing was about using technology in the theatre to help us learn more and build relationships with audience members—breaking our reliance on data solely from ticket buyers. We’ve talked about how many of our audience members are simply unknown to us—because they didn’t buy the tickets—and how we can remedy that.

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Infographic : First Party Data vs Other Sources

When building digital relationships with fans, the right mix of channels and sources can make all the difference.  GDPR and other emerging regulations around privacy and data are causing many organizations to rethink how they approach marketing and the use of third party data. Now more than ever, the ability to build direct, first-party relationships has become critical.

This infographic highlights the key differences in data source types, the importance of first-party data, and how WiFi Marketing can be a source of high quality first-party relationships.  

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