Not the most famous of Chicago's hit songs, but we were inspired when we arrived in town last week for the TLCC, Tessitura Network’s annual user conference in Chicago. Tessitura Network was created after the Metropolitan Opera invested in and developed an integrated customer relationship management (CRM) system, tailor-made for an arts and cultural organization - which has now expanded to include other customers throughout the country and world.Read More
Reflections from the Track
A few weeks ago we attended the SEAT conference down in Daytona. SEAT – which stands for Sports & Entertainment Alliance in Technology – holds an annual peer-to-peer driven conference for executives in the sports and entertainment industries. This is always an educational event for us, we have many clients within the sector and although we check in with them frequently, it’s always good to get the 411 on the industry as a whole.Read More
Building Better Customer Profiles
As marketers we all struggle with how to connect to our customers. How do we get them to hear our message through the noise and the clutter of their already overcrowded inboxes? The first step to a better connection - is knowing as much as possible about our customers - so we know what to say that will resonate, hit home and more importantly - get them to buy.Read More
Why Offer Guest WiFi?
Do You Have the Golden Ticket?
Entrance into Game 3 of the NBA Finals last night may have seemed like the golden ticket to Golden State and Raptors fans - but the real success was what happened for the Warriors marketing team as fans poured into Oracle Arena and signed into the Guest WiFi, enabling them to collect first-party data on their fans through a WiFi Marketing solution.Read More
WiFi Marketing Or Location Analytics?
WiFi Marketing and Location Analytics are two separate technologies that both leverage existing guest WiFi. WiFi Marketing builds digital relationships with onsite foot-traffic, collecting qualified, low-cost first-party data. Location analytics is a visual depiction using real-time geographical and historical data that identifies footfall, high dwell areas and bottle necks, within a physical space.Read More
5 Benefits to WiFi Marketing
When Success Looks Like Failure.
Forbes called pop-up stores, retail’s "Uberization” and many industry experts believe it could be a critical solution to the store closings creating a desert of empty strip malls and vacant storefronts. So, when Amazon announced it was closing its pop-up stores last March it created a pause in the industry. Did these closures suggest that the Amazon experiment had failed? Can e-commerce giants like Amazon be successful in the brick and mortar world?Read More
Get Real ROI on Guest WiFi
Consumers view connectivity as a right, not a privilege and Wi-FI and connectivity are basic commodities at this point. So, knowing this, how can a company investing in this technology (guest WiFi) measure its return on investment? Too many companies set out without a clear business case for Wi-Fi and then struggle to measure its return on investment and other associated costs like helpdesk personnel, licensing fees, etc. An easy way to justify offering free guest WiFi is to use WiFi Marketing software – through that, you can promote corporate marketing objectives, gain valuable insights on visitor behaviors, enhance the customer experience, and create relationships rather than just check off a box in the list of amenities for the commercial space.Read More
Choose Your Customer's Experience
Apple announced a lot of things last week, but it’s more significant to talk about what they didn’t announce. No one – all day – mentioned hardware. Instead Apple announced several new initiatives, all designed to keep people engaged with their platform and on their devices - and all needing connectivity to work. WiFi is already one of the most requested amenities so how does a business create unique experiences for your customers that also capitalizes on this forced expenditure?Read More