When building digital relationships with fans, the right mix of channels and sources can make all the difference.  GDPR and other emerging regulations around privacy and data are causing many organizations to rethink how they approach marketing and the use of third party data. Now more than ever, the ability to build direct, first-party relationships has become critical.

This infographic highlights the key differences in data source types, the importance of first-party data, and how WiFi Marketing can be a source of high quality first-party relationships.  

We hope this is informative and useful.  For comments or discussion you can reach us on twitter: @SocialSignIn   

If you are new to WiFi Marketing or want to understand how it can help your team or venue - please set up a time to talk (here).