Fall Tech Update

At we’re always striving to improve and update our software to provide the best experience for both our clients and their customers. We’re proud to announce a brand-new integration with the IBM Watson Campaign Automation and an integration update with Tessitura.

1. IBM Watson Campaign Automation Integration

Watson Campaign Automation is a SaaS-based digital marketing automation platform that puts the power of data insights in the hands of the marketer to design smarter campaigns that exceed your customer expectations. Use behavioral data from any source to create consistent campaigns across email, web, mobile push, SMS, social, group messaging and more.

IBM Watson Campaign Automation is now fully integrated with What we’ve done is make it possible for the software to capture and send profile details - think names, emails, etc. – to the IBM Campaign Automation system. Prior to the data push, the software validates the captured email addresses, including bounce detection. Once the data is verified, that information is passed through to the client’s IBM Watson Campaign Automation system. If the customer is looking for specific information for specific fields,, has the ability to customize the data feed. A few examples would be to inject user attributes to custom data fields - and that could be anything from custom demographic information like zip codes, gender, marital status, etc. The software can also lookup existing users within the IBM Campaign Automation system and update existing records with new attributes.

2. Tessitura Integration – Phase 2

Tessitura is an enterprise CRM system that powers all key business functions for museums, performing arts organizations, and other cultural, educational, and media entities. From fundraising and memberships to ticketing, marketing, education, analytics, and more, Tessitura’s unified platform enables a seamless, 360-degree view of all donors, members, and volunteers with a single database. I and Tessitura have had a working integration for about a year, but over the last few months we’ve finalized the second phase. The first phase of integration included the ability to push basic details like names and addresses, add new constituents, add campus visits and update attributes within the Tessitura CRM. The software validates the email addresses, including bounce detection, prior to the data push, so the CRM is only capturing accurate data. Phase 2 includes the ability to recognize existing constituents (profiles) who are first-time WiFi users and gives venues the ability to push customized content based on existing profile attributes. An example of that would be to push a digital content experience about an upcoming Jazz concert to a constituent who has purchased Jazz tickets in the past.

At we’re passionate about WiFi Marketing, the capabilities of the software and what it can do for businesses. If you’re a interested and want to learn more - you can contact us @

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